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SWADE’s Privacy Policy

We thank you for your interest in SWADE, the Scranton-Wilkes-Barre Auto Dealers Exchange Inc. We value our relationship with our dealers, and fully respect their rights.

This Privacy Policy explains how SWADE collects and uses and information about you and your dealership online and via forms both electronic and printed. We respect your personal privacy and we are committed to protecting it.

Your IP address

Servers automatically collect information about which pages are visited and the IP address or domain name of visitors. We use your IP address to help correct problems with our server, and to administer our web site. Your IP address is not linked to personally identifiable information but is used to gather broad demographic information. This information helps us improve our web site for you.

Information we collect

We may require dealers or web visitor dealers to provide personally identifiable information that may include your name, age, address, e-mail address, credit-card number and facts about your finance for the purpose of registration or any other request you may have.

Surveys: We may conduct periodic online surveys either on-line, by mail, by telephone or at the auction. The information gathered will be used to improve our services to you.

Web site usage: Our web site automatically collects IP addresses and web site usage information from all visitors. Our web site is not unique, almost every web site collects information regarding visitors. This information helps us evaluate how our visitors use and navigate our web sites on an aggregate basis, including the number and frequency of visitors to each web page, the length of their visits, their browser type and their operating systems. The information collected is typical of web sites, and if as a dealership, you have a website, your site probably does the same even though you may never look at the information or use it.

How we use information that is collected

SWADE may use information collected from visitors in the following ways:

To improve existing features or develop new features, products and services by analyzing how site features are being used.

To provide advertisers or other third parties with aggregate information about our user base and usage patterns. For instance, a company wishing to advertise on our site may want to know how many visitors our site has per month, or how many unique visitors per month or what pages are most often visited. Personally identifiable information is kept private and not distributed to third parties.

To send e-mail or print notifications about new or existing products and services, special offers, or to otherwise contact you. These contacts are based on an opt-in basis only. You may request opting out at a later date.

Web Site Cookies

SWADE’s web site may place a “cookie” on the browser of your computer. Cookies are small pieces of information that a web site transfers to your computer’s hard disk for record keeping. Cookies use is common in the Internet industry, and most major web sites use them to provide useful features to their customers. The cookie itself does not contain any personally identifying information, but may be used to tell our server that your computer has visited the SWADE site for the first time or has visited before. One useful purpose of cookies is to let the web server fill-in form information for you when you return, saving you much effort.. SWADE may in the future use cookie to deliver of features and advertisements, so that we can customize delivery of information specific to your interests. We also may use cookies to save your passwords so you don’t have to reenter it each time you visit portions of our site such as our weekly run list. If you choose to remove cookies from your computer, use the tools in your browser or computer to do so. Note that some features of the site may not work if you have cookies disabled in your browser.


If you so signify beforehand, we may use your contact information from the registration form to send you information about our company. In the future, we may also send promotional material from some of our partners.

SWADE will disclose account information only in special cases, such as (i) to comply with valid legal requirements, such as a law, regulation, search warrant, subpoena or court order; or (ii) when SWADE has a reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who, intentionally or unintentionally, may be causing injury or harm to the Scranton-Wilkes-Barre Auto Dealers Exchange, Inc. its users or other persons, or if SWADE, Inc. believes that there is a violation in the Terms of Use of this site or SWADE’s physical or intellectual properties or those of its users, dealers, partners, vendors, or affiliates.


The SWADE web site contains links to other sites. SWADE, Inc. is not responsible for the privacy practices or the content of outside sites, including those sites which may indicate a special relationship or partnership with SWADE, Inc. SWADE, Inc., is also not responsible for web sites, materials or the actions of advertisers that you go to by clicking on an advertisement on the SWADE site. Linked sites, may collect personal information from you when you link to their site. This collecting of information is not subject to the control of SWADE, Inc.. To ensure protection of your privacy, always review the privacy policy of the sites you visit by linking from our web site.


When we display advertisements on our site, these ads may contain cookies. We do not have access to this information, nor do we control its use. SWADE does not provide any personally identifiable data regarding SWADE’s users to our advertisers.


This site has security measures in place to protect against the loss, misuse and alteration of the information under our control. Information provided by you is made available only to billing personnel or the technical staff & vendors responsible for the server and its security. Account information is also used when application is made to become a registered dealer at SWADE, and will be transmitted to the bank(s) which you identify.

Notification of changes

This Privacy Statement may be revised over time as new features are added or as privacy standards change. We will post those changes. We do, , recommend that you read this privacy statement each time you use the SWADE site.

Correcting and updating your information

SWADE also permits you to correct or update personally identifiable information that you have previously provided to us. To do so, submit the changes directly through the site’s contact page or contact the SWADE office directly indicating the changes to be made.

Your acceptance of these terms

By using the SWADE site and materials provided thereby, you indicate your acceptance of the terms of the SWADE Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the SWADE site and exit the site immediately. Your continued use of the SWADE site indicate that you accept after changes to this policy are posted signify that you are accept those changes.


Scranton (570) 961-3800 • (570) 562-0600 • Fax (570) 562-1344 • 11 R. South Keyser Ave. Taylor, PA 18517 • swadeauto11@aol.com

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